Founder's Story
The News That Led To The Invention of InfyCup
July 28, 2016. BBC One aired 'Hugh's War on Waste' – a program in which Hugh Fearnley-Whittingstall exposed the truth about coffee cups. It was just news for many, but for the founder, it was an inspiration to change the world of coffee cups.
With a background in problem-solving and sustainability, the founder set out to create a patented invention that aligned design with reality. After many years of relentless research and development, InfyCup was born—a patented invention of a 'Completely Recyclable Coffee Cup' that addresses all the issues the world had been facing over a century.
A Startup with a Mission
Sustainability in the Real World
We're a startup founded on a simple idea: if a cup can't be recycled in the real world, it isn't sustainable.
Most disposable coffee cups look recyclable — but aren't. Hidden plastic linings mean billions of cups are sent to landfill every year, despite the best intentions of consumers and businesses.
We set out to change that by designing a completely recyclable coffee cup that works within today's recycling systems, not future promises.
Make Every Cup from Recycled and Recycle Every Cup We Make
Circular Economy
Zero Waste
Sustainable
We're building towards:
Better materials. Better systems. Better outcomes.
We make the world a better place.
Our ESG Commitment
Responsibility Across the Entire System
Sustainability isn't just about materials — it's about responsibility across the entire system. We hold ourselves accountable to outcomes, not optics.
Environmental
Social
Governance
"We Make The World A Better Place"